how
it started

Sometime in 2014, I bought my first full-suspension bike and, with a friend, started visiting Czech bike parks. Since I had already been working as a designer for several years, the opportunity to try designing our own jerseys was a natural fit. After the first batch of jerseys quickly sold out among our friends, the best pub idea was born in 2015—our own brand!

Coming up with the name for the new brand cost us a few pints at Mayer's pub in Smíchov, but eventually, a simple question decided it all: What does biking mean to me? I imagined myself flying down a messy trail, not thinking about what could happen, being in a rush, and wanting more. Too High To Die.

The brand began to take clear shape. Our downhill team raced the revived Czech DH Cup in the same colours! We expanded our range to include new jerseys, shorts, and gloves for MTB. We moved our production to the Czech Republic.

A downhill rider descending a rocky forest trail in a full-face helmet

A rider in a camo Too High To Die jersey and full-face helmet

We keep
going

Behind THTD is the desire to create something of our own and an addiction to mountain biking. I am constantly coming up with new designs, supporting promising riders, and providing jerseys for entire teams. Over the years, I have gained a lot of experience and I want to push things further. I am giving customers the opportunity to be as involved as possible in the jersey design process. And most importantly, I want to gain new brand advocates who are on the same wavelength.

So, welcome.

Jiří Ryšánek

instagram

Group of Too High To Die riders and fans in team jerseys at an MTB event

Two riders in camo Too High To Die jerseys and full-face helmets at a bike park

Trail building in the forest – a man in a Too High To Die tee carrying a mattock and bucket

Mountain biker jumping on a forest trail

Friends in Too High To Die tees at a beach bar

Rider in a Too High To Die hoodie on a bike in a wintry forest

Racers on a dusty downhill track in Too High To Die kit

Downhill racer jumping on a track with a chairlift behind

Wheelie on a mountain bike in a concrete underpass at night

Folded Too High To Die jerseys packed in boxes ready to ship

A rider down beside a yellow bike on a forest downhill track

Close-up of a long-sleeve Too High To Die jersey on a rider in a full-face helmet

Podium at a downhill race – a Too High To Die rider on the box

Close-up of a Too High To Die trucker cap with the Original Streetwear since 2015 label

A traveler in a Too High To Die tee leaning out of a train in a tropical landscape

Rider seen from behind in a Too High To Die tee on a city street

Urban downhill – a racer in a Too High To Die jersey on city stairs

A man in a Too High To Die tee in front of Lisbon's 25 de Abril bridge

A rider balancing on a mountain bike in an autumn forest

A rider in a Too High To Die jersey wearing a helmet and goggles in the woods

A Too High To Die flag waving by a forest bike track

A Too High To Die sticker on a trail marker sign in an alpine bike park

what customers say

David Juřica

★★★★★

Zdravím zasilka doručená děkuji. Mel. Jsm. Strach z dlouhého rukávu ale perfektně vzdušný. Moc diky paráda kalhoty taky super 🙂

Ladislav Bese

★★★★★

Rozhodne doporucuji. Ukazkova komunikace a vstricnost. Dresy jsou kvalitni a neco vydrzi. Skvely strih co prijemne sedi. Dostatecne pruzny aby netahal kdyz mam pod nim paterak nebo chranice loktu. Mam doma tri kousky a urcite objednam dalsi.

N

Next Frontier

★★★★★

Trochu to trvalo, ale nakonec dres v pořádku přišel. Potisk je super, nemam žádné vyhrazy. Doufám, že dlouho vydrží.

P

Peter Gasparik

★★★★★

Nákup dresu na horský bicykel v obchode Too High To Die bol úplne bezproblémový. Skvelý výber, jednoduchý a prehľadný proces objednávky, výborná komunikácia a rýchle doručenie. Dres je kvalitne spracovaný, pohodlný a dizajnovo presne to, čo som hľadal – cítiť, že za tým stojí niekto, kto sám jazdí a rozumie tomu, čo biker potrebuje. Celý brand má neskutočne sympatický príbeh – z nápadu medzi kamarátmi až po skutočne štýlovú značku. Určite nenakupujem naposledy!

Vendula Pospisilova

★★★★★

Velká spokojenost a hlavně radost nakupovat. Majitel vychází vstříc a vše rychle vyřídí. Ještě jednou děkuji a všem DOPORUČUJI !

Delivering Across Europe

Reliable delivery to almost all of Europe! I use the Zásilkovna (Packeta) network and cooperate with local delivery services to ensure the best possible service. I will deliver your order exactly where you need it.

howit started

We keepgoing

what customers say

Delivering Across Europe

how
it started

We keep
going