how come
it started
Sometime in 2014, I bought my first full suspension and started touring Czech bike parks with a friend. And since I've been working as a designer for several years, the opportunity to try designing my own jerseys was a natural opportunity. After the first jerseys, dust settled between friends, and so in 2015 the best pub idea was born - our own brand!
Coming up with the name of the new brand cost us a few pints at Mayer in Smíchov, but in the end it was a simple question. What does biking mean to me? I imagined myself driving down the hill like hell, not thinking about what might happen, I'm in a rush and I want more. Too High To Die.
The brand begins to take on a clear outline. The downhill team will depict the resurrected Czech DH Cup in the same colors! The offer is expanded to include new jerseys, shorts and gloves for MTB. We are moving production to the Czech Republic.
we are going
go on
Behind THTD is the desire to create something of your own and an addiction to mountain biking. I'm always coming up with new designs, supporting promising riders and securing jerseys for entire teams. I have gained a lot of experience over the years and I would like to take it a little further. I give customers the opportunity to participate as much as possible in the design of the jersey. And above all, I want to gain new supporters of the brand who are on the same page.
So welcome.
